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A recent market check by the German TV-Station SWR revealed how dynamic pricing can alter the bottom line when purchasing goods in a number of web shops. All kinds of variables are analyzed including personal information, frequency of searches for a product and even the type of device used while browsing the web. Check out this short but interesting documentary (German language)


(© 2015 SWR, source: www.swr.de/marktcheck/dynamic-pricing/-/id=100834/did=16117742/nid-100834/1y8yazo/)