Do you know how website tracking works and why it is so often traced? What do website operators have to consider and what role does the new ePrivacy Regulation play?
Christian Bennefeld, CEO of eBlocker, presented in his lecture “To track or not to track – legal use of website tracking”, all these topics in detail and conveyed them to concrete application scenarios. Questions from the expert audience underscored the ambivalence and explosiveness of the topics.
Here are some impressions of our lecture:
What and why to track, from page views to mouse movements.
Dangers of personality profiles.
How tracking & profiling works, from tracking pixel to personality profile.
Data collectors track our surfing behavior and create intimate personality profiles.
What website operators need to consider, today’s requirements and outlook on DSGVO & ePrivacyVO.
The Net.Law.S is a conference for law, society and industry in the digital world, where experts from various fields of law such as labor law, medical law or data protection will meet for two days. 20.02. -21.02.2018, Nürnberg Messe
We are happy to have been part of it and hope that we were able to explain the world of tracking to all participants in our 35-minute presentation and that we were able to give them a closer look at what they have to keep in mind.Back to Category Overview