The cliché of seniors disliking the internet is outdated. According to a study by the German digital association Bitkom, 40 percent of all people over the age of 65 actively use the Internet. When surfing the Internet, news, e-mail and online shopping among the older users is particularly popular. There is little consideration among seniors privacy regarding patient data. If companies were to deal with this leak of information, their respective data protection officers would have a lot on their hands.
Even when it comes to health issues, they like to find out solutions online – according to Bitkom study, 68 percent of seniors use search engines such as Google for diseases, therapies and drug research. The need, for example, after a visit to the doctor to learn more about a finding is a good idea. While the doctor keeps to his consultants in confidentiality, the patient shares their complete patient records on the Internet. But beware when visiting “Dr. Google “ there lurks a quiet danger that most don’t suspect.
No one blares his or her ailments or illnesses on the street. After all, it does not matter to anyone if you have diabetes, heart problems or forgetfulness. But that’s precisely what happens when you search on the Internet. What’s providing data protection of patient data? Users forget their comprehensive forensic research on the web as quickly as they forget posting a picture on Facebook, but the Internet doesn’t!
Google is by no means the only company that is keen on capturing private user data. A huge industry pray’s on user information exposed on the Web. They evaluate the data and condense it into detailed personality profiles. Experts refer to this approach as online tracking.
For the user, this spying initially expresses itself only in seemingly harmless banner advertising, which is based on the previously visited websites. From the bustle behind the scenes, users see nothing against it. But there is a lot going on in the background they are spied on by special tracking techniques that literally track users across all Internet sites. Privacy of patient data? The analysis of surfing behavior often opens up interesting connections. These not only allow conclusions about buying interests but also, if necessary, health problems or a lack of creditworthiness.
The shocking fact is these practices are entirely legal and can be accessed on any internet-enabled device – even if the data protection officers of federal agencies hold their hands together over their heads. Often when setting up smartphones, tablets or Internet accounts, the user often gives the manufacturer the permission to collect all personal surfing habits. Unintentionally, the user grants a deep insight into their private interests, political opinions or even sexual preferences.
Hiding your own IP address is necessary for anonymous surfing, but it is not enough. Data collectors, so-called trackers, and other data collectors can also easily identify us. If you want to make sure that your privacy and data is protected on the Internet, you can use the eBlocker – the smart solution hides the IP address and blocks data-gathering trackers and advertisements – for all devices in your home network.Back to Category Overview