Ad blocking, some call it web filtering software, can eliminate or modify advertising embedded in a website, or a mobile app. There are a number of approaches used for blocking advertisements including just blocking content like Flash, videos or audio files. The more progressive ad blocking filter solutions offer control of ads through attributes such as blacklists, whitelists, modified DNS and regular expression filters our eBlocker solution uses many of these common techniques.
One of the biggest trends in advertising is cross-channel measurement and attribution. Basically, they want to find you on one device and target you on another. By enabling ad blocking on all your devices, you can help reduce this. The eBlocker will block ads on your PC, Mac, mobile, tablet devices.
There are plenty of benefits for using this type of ad blocking technology, and within this category of our eBlogger, we’ll share many of them including Protecting your privacy, protecting yourself from malvertising and malware, saving bandwidth and generally making a website less distracting and cluttered.read more ..